What is Active Management?

Active management is an approach to investing. In an actively managed portfolio of investments, the investor selects the investments that make up the portfolio. Active management is often compared to passive management or index investing.

Active investors use several different techniques to choose investments. The two most common techniques are:

• Fundamental research. Some active investors make their selections by using research on the characteristics of individual investments to evaluate their risk and potential return.
• Quantitative investing. Some active investors define a systematic process to select investments using data about the individual investment.

When selecting investments, active managers may also consider how an individual investment will affect the characteristics of the portfolio as whole.

Active management is used in all aspects of investing. For example, an investor can use active management for:

• Security selection. Selecting stocks, bonds, or other investments.
• Asset allocation. Active management can help determine the allocation of portfolio assets among cash, bonds, stocks, real estate, and other asset categories.
• Sustainability analysis. Active management is an essential element in the assessment of environmental, social, and governance factors.

Active management is the dominant approach to investing.

This short video from the Active Managers Council explains the foundation of active management and the differences between active and passive, highlighting how active management can benefit investors at-large.

Why Should Investors Consider Active Management?

Active management provides investors the opportunity to earn superior returns through astute selection of investments.

Active management also enables investors to customize portfolios. For example, active management can:

• Help an investor manage risk, by adjusting portfolio investments to reflect the investor’s risk tolerance.
• Focus on investments that generate dividend or interest income, if an investor seeks a steadier income flow.
• Support implementation of an investor’s tax plan.

• Identify investments that advance an investor’s mission-based goals. For example, an investor may wish to support companies that advance diversity in employment, even if investments in those companies are not the ones with the highest expected financial return in the short term.

Active management is essential for:

• Certain types of investments, such as ESG or sustainable investing
• Certain asset classes, such as private equity or venture capital and other alternative investments

On the other hand, compared to passive management, active management generally involves greater costs. Active managers must pay for the resources needed to identify investments through fundamental research, quantitative investing, or other active management approaches. As a result, the fees charged by active managers are generally higher than those charged by passive managers. In addition, while active management has the potential to generate superior returns, it may not do so consistently. There is considerable debate about whether the results achieved by active management outweigh the higher costs involved.

However, recent research suggests that active management provides a reasonable combination of return and cost.