SEC Fines Adviser for Misleading Clients on Faith-Based Investment Strategy
ESG-related enforcement case against digital adviser that misled retail investors.
February 16, 2022
Tags: Advertising Rule, ESG, SEC Enforcement
Adviser Fined for Advertising Misleading Hypothetical Backtested Performance
The SEC fined an adviser for misleading ads that differed from its live strategy and for failing to have reasonably designed policies and procedures.
January 26, 2022
Tags: Advertising Rule, Hypothetical Performance, Marketing Rule
SEC Withdraws, Modifies No-Action Letters RE: Advertising, Cash Solicitation
As expected, the SEC is withdrawing certain staff no-action letters relating to the current Advisers Act Advertising and Cash Solicitation Rules.
November 12, 2021
Tags: Advertising Rule, Division of Investment Management, Marketing Rule, Solicitation Rule
From the President & CEO: Welcome to 2021
Persistence pays off. Literally for decades, the IAA and our members have been advocating for modernization of the SEC’s nearly 60-year-old Advertising Rule, whose woefully outdated provisions have kept investment...
January 06, 2021
Tags: Advertising Rule, Columns, From the President & CEO, Karen Barr, Marketing Rule
SEC Staff Publishes First FAQ Regarding New Marketing Rule
The SEC staff has published the first response to what will likely be many questions regarding the new Marketing Rule for investment advisers. Advisers will have an 18-month transition period...
March 25, 2021
New Rule Questions? Join the IAA’s Marketing Implementation Group!
New Rule Questions? Join the IAA’s Marketing Implementation Group! The IAA has launched a number of initiatives to assist members with understanding and implementing the new Investment Adviser Marketing Rule...
February 01, 2021
Tags: Advertising, Advertising Rule, Compliance, Marketing Rule, Workshop
Investment advisers have much to learn and put into practice during the 18-month implementation period for the SEC’s new Investment Adviser Marketing Rule. To assist our members with navigating the...
February 24, 2021
Tags: Advertising Rule, Marketing Rule
SEC Modernizes Advertising and Solicitation Rules
In a victory for long-term IAA advocacy, the SEC has voted unanimously to adopt significant amendments to the marketing rules for investment advisers. The amendments create a single rule that...
December 23, 2020
Social Media in 2021 – Are Advisers Subject to the Old Rules or New Rules? And What Then?
How investment advisers use social media for marketing advisory services has rapidly evolved over the last 25 years. What used to be heavily debated – to use social media or...
January 27, 2021
Tags: Advertising Rule, Columns, Compliance Corner, Marketing Rule, Social Media
SEC to Vote on Advertising/Solicitation Rule Amendments
The SEC has scheduled an Open Meeting on Wednesday, December 16 at 10:00 am ET to consider, among other things, amendments to the rules governing investment adviser marketing practices. “We are pleased to see...
December 10, 2020
Tags: Advertising Rule